The MCU wasn’t always bad. In the beginning it was new, original, fun. Sure, not all movies were good, but still it would be fun to watch all of them as a continuation of each other, as a series, but with movies instead of episodes. It is bad now though. It’s bad because they started to value quantity instead of quality. For example, in 2014 only 2 MCU movies came out and in 2023 there are already announced 4 movies and 4 tv series.
I understand that it was bound to happen, that the MCU would have to get bigger at one point, but it didn’t have to be so rushed. With the Infinity saga they had a long time to establish all the characters, the world they live in, who’s good and who’s evil. Now with the Multiverse saga, they want to achieve the same goal as they did with the Infinity saga, but in a shorter span and with more of the world and characters to introduce. Keep in mind the Infinity saga lasted 11 years and now the Multiverse saga is about to end in 2025 with Avengers Kang Dynasty and Avengers Secret Wars. Counting that it started in 2021, that is only 4 years.
I think that Disney saw how much money the MCU made with Infinity War and Endgame and is pushing the end of the Multiverse saga closer and closer because they again want that huge amount of money from the movies. I think they ultimately doomed themselves, because a lot of people I know, who watch MCU, have gotten so bored of it that they just don’t care anymore, they stopped following the series, they stopped going to the movies. Sooner or later, everyone will get bored, usually people do with every franchise. The thing that is dooming the MCU is the mere amount of it. I think no person in 2025 will want to watch it, because then they will literally have to watch 38 movies and 16 series, probably even more.